Grounded in tradition. Focused on the future. Building horses — and riders — with strong foundations.
Our Vision, Mission & Values
At Foundations, we believe great horsemanship is built on trust, clarity, and long-term partnerships. Here’s what guides us.
Vision
To raise the standard of horsemanship by building confident horses and informed riders — creating lasting partnerships grounded in trust and clarity.
Mission
We empower riders through ethical training, thoughtful education, and meaningful partnerships. By developing versatile, well-prepared horses, we support long-term success for both horses and riders.
Core Values
Integrity
Patience, transparency, and purpose guide every decision.
Education
Equipping riders with tools, not just results.
Sustainability
Ethical, intentional, and financially sound growth.
Collaboration
Building with others to achieve more together.
Meet the Team
Alora Skoog
Assistant Trainer
Alora brings fresh perspective and energy to Foundations, blending her strong horsemanship skills with a passion for clear communication. She has earned her Level 7 Horsemanship in 4-H and shown successfully across multiple disciplines, building a foundation of versatility and patience with horses. In addition, she holds a Green Certificate in Equine Technician from Lethbridge Polytechnic, demonstrating her commitment to professional development in the equine industry. At Foundations, Alora assists in daily training, contributes to content creation, and helps prepare the next generation of well-rounded, confident horses.
Jason Skoog
Head Trainer & Co-Founder
Jason leads Foundations with decades of hands-on horsemanship and a calm, methodical approach to training. A CHA Certified Coach in both Western and English, he blends technical skill with a deep respect for each horse’s individuality. Jason specializes in developing versatile, confident horses through clear communication, patience, and consistency. Beyond the arena, he is a Certified Equine Assisted Learning Facilitator, bringing valuable experience in using horses to foster personal growth and leadership. His steady presence and focus on long-term success set the tone for Foundations’ training philosophy.
Amber Skoog Operations & Co-Founder
Amber is the organizational force behind Foundations, overseeing business operations, client relations, and brand development. A CHA Assistant Instructor and Certified Equine Assisted Learning Facilitator, she brings both equine knowledge and a thoughtful approach to connecting riders, clients, and horses. While her focus today is on managing the business and guiding its long-term vision, her background in coaching and equine-assisted learning informs how Foundations delivers programs and supports its community. Amber ensures that every detail — from operations to customer experience — reflects the integrity and professionalism at the heart of the brand.
From Our Clients & Colleagues
We’re grateful for the trust placed in us by riders, families, and fellow professionals.
“Jason is kind and professional with all his students, and willingly shares his vast knowledge with fellow professionals in the horse industry.”
Amy
Barn Manager & Coach, Birch Bay Ranch
“Jay and Amber continually study, live, and grow in the equine business—always striving to delight customers rather than just meet their expectations.”
Cheryl
Client